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Welcome to the IT'S NOT ABOUT THAT Podcast!

Our mission is simple: to connect with our listeners through real stories and meaningful insights. From heartwarming tales to practical life hacks, we aim to inspire, entertain, and empower our audience with each episode. Tune in and join the conversation as we explore not just the extraordinary, but the ordinary moments and invaluable lessons that shape our lives.

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It all begins April 2024

Aaron Shambrook acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. I pay my respect to Aboriginal and Torres Strait Islander cultures, and to Elders past and present. 


I'm always looking for new and exciting opportunities. Let's connect.

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